Research Entrepreneurs drive impact not through execution alone, but by combining it with strategic influencing.
Practice Area Starter Packs
Select a common challenge to see a recommended path to impact.
All Behaviors
shares fresh perspective
An interactive team empathy-building workshop to reframe a problem space, with outputs shared in a "What We Learned" memo.
shares fresh perspective
An interactive team empathy-building workshop (like the Discord study), tracking task completion and emotional state.
shows up transparently
A 'Learning in Public' blog post or internal memo detailing the honest struggles and open questions from an initial discovery phase.
frames problems strategically
A 'Problem Framing' one-pager that re-articulates a stakeholder's request, shifting it from a feature request to a strategic 'How Might We...' question.
surfaces hidden risks
A 'Pre-Mortem' analysis document that identifies potential product or strategic failures before a project kicks off, based on initial research.
identify key audiences
A Stakeholder Influence Map, visually charting decision-makers, blockers, and champions relevant to a new project.
frames problems strategically
A "Problem Framing" one-pager that re-articulates a stakeholder's request, shifting it from a feature request to a strategic "How Might We..." question.
deliver targeted communication
An 'Executive Briefing' email sent to leadership the day before a major presentation, pre-seeding the core message and recommendation.
spot hidden gaps
A Competitive Landscape Teardown, analyzing not just features but the strategic 'insight gaps' in how competitors understand the market.
reframe team priorities
A 'Top 3 User Problems' presentation, distilling broad research into a focused list of the most critical issues to solve, forcing prioritization.
catalyze strategic shift
A 'Pivot Proposal', presenting a compelling, evidence-based argument for why the company should change its strategic direction on a key initiative.
spot adjacent business risks
An 'Ecosystem Risk' report, analyzing not just the product but how broader market trends (e.g. new regulations, competitor moves) could impact the business.
invites ongoing feedback
A shared 'Working Document' or Slack channel where key stakeholders are invited to give real-time feedback on an evolving research plan.
earns stakeholder trust
A 'What I Heard' synthesis deck, presented back to stakeholders after initial interviews, proving you listened and understood their perspective.
map decision networks
An 'Organizational GPS' diagram, showing the formal and informal pathways a key decision must travel through to get approved.
tailor stakeholder engagement
Customized, one-slide summaries of research findings, with the 'So What' tailored specifically to the priorities of different leaders (e.g., Engineering, Marketing, Sales).
ask sharp questions
A 'Knowns and Unknowns' matrix, presented in a planning meeting to expose critical gaps in the team's assumptions and guide the research plan.
co-shape inquiry
A collaborative research brief, co-authored with a Product Manager and Designer, ensuring the inquiry is focused on actionable outcomes from day one.
frames gaps as opportunities
An 'Insight to Innovation' pitch deck, reframing a critical user pain point as a major new product or market opportunity for the business.
modularize deliverables
A 'Research Nugget' repository (e.g., in Notion or a wiki), where key insights are broken down into small, tagged, shareable assets.
adapt deliverables to stakeholders
A video highlight reel of user interviews for an executive audience, and a detailed data appendix for the data science team, from the same study.
align research to KPIs
A 'Measurement Plan' document, explicitly linking the research questions to specific company OKRs or product KPIs.
anchor research to outcomes
An 'Opportunity Sizing' model, using research insights to create a data-driven forecast of the potential commercial impact of solving a user problem.
define success upfront
A 'Success Metrics' workshop with the product team, co-creating the definition of what a successful outcome will look like post-launch.
track research influence
A 'Decision Log', documenting which specific product roadmap decisions were directly influenced by the research findings.
build outcomes traceability
A post-launch A/B test or analytics report, designed to measure the real-world impact of a feature that was built based on the research.
run impact assessments
A 'Quarterly Research ROI' report, summarizing how the research team's work has measurably influenced key business metrics over the last three months.